Reliance want to Compete with Amazon.

Reliance Next Target is Retail Business, which has reached 400 Million users through Jio, its direct competition with Amazon.
Reliance Next Target is Retail Business, which has reached 400 Million users through Jio, its direct competition with Amazon.

Reliance group is in discussion these days due to the retail business. Recently, Reliance took over Kishore Biyani's Future Group (Big Bazaar) under debt. Now Reliance's plan is to strengthen the retail business in India and also take it to the international level. According to experts tracking Reliance Industries, the company is track down e-commerce and retail business at international level. In this, he will directly compete with Amazon. 

Market analyst Jignesh Madhwani said that on the basis of Jio, Reliance Retail has targeted to reach more than 40 crore consumers simultaneously. The company wants it to benefit in the e-commerce business through Jio as well.

1. Entry in Retail Sector 15 years ago, Revenue Increased in 10 years.

1. Entry in Retail Sector 15 years ago, Revenue Increased in 10 years.

Reliance Group entered the retail sector 15 years ago. Reliance Retail's revenue grew by 3,472% in the last 10 years. The company's revenue in 2009-10 was Rs 4,565 crore. It increased to Rs 1.62 lakh crore in 2019-20. Revenue has been above Rs 1 lakh crore for the last two years. It is possible to grow Rs 2 lakh crore in 2020-21.

2. Who is Reliance Retail competing with?

Who is Reliance Retail competing with?

In online business, Reliance Retail has a direct competition with e-commerce players like Amazon, Flipkart, D-Mart, Grophers. Experts believe that there is no other company around Reliance Retail in terms of revenue. Amazon and Flipkart are the largest e-commerce brands in India, but their revenue has been very low. D-Mart and Tata Retail Ventures too lag behind Reliance Retail.

3. Reliance Build a Customer through Jio.

Market analyst Madhvani says that usually any company launches the product first and later reaches the consumer, but Reliance has followed the trend to the contrary. Reliance has set up a customer base through Jio before developing into a retail business. Jio currently has about 40 crore subscribers, which are present in small to big cities of the country.

4. Future group takeover doubles retail store space.

Amazon is the largest competitor in the e-commerce segment for Reliance Retail. Amazon India has 26 million square feet of space in 13 cities, which is used as a delivery center.

Reliance has 27.8 million square feet of store space. Part of this is used for B2B.

Future Bazaar's biggest brand Big Bazaar has a presence in more than 200 cities. With its takeover, Reliance Retail's space will increase to 5.25 million square feet. Reliance can use this as a delivery center.

Due to so many stores, its delivery in e-commerce business will be fast. Reliance is building a strategy to deliver in 12 hours or less.

5. Reliance's journey so far.
Reliance Sector.

Reliance Retail Venture was created under Reliance Industries. Subsequently, in 2006, Reliance Retail Limited was started. According to the company's website, as of September 2019, there were more than 10,901 stores operating in its country in 24.5 million square feet of space.

1. Reliance Fresh / Smart - Fresh and Smart has over 620 stores in India. Items like vegetables, cereals, fruits, dairy products, bakery items, home and personal care are sold in it.

2. Geomart - It is a retail online platform. It is sold daily in homes and grocery. It has a presence in more than 200 cities across the country.

3. Reliance Market - This is the business model of wholesale cash and carry store. It has more than 50 stores in the country. Over 40 lakh grocery stores are its member partners.

4. Reliance Digital - It is a consumer electronic store chain.

5. Jio Store - This is a part of digital. Jio exclusively sells mobility and communication products.

6. Reliance Trends - This is a lifestyle retail store. Trends has 777 stores.

7. Project Eve - This fashion brand store is made keeping in mind the age group of 25 to 40 and especially working women. The focus of the brand is on metros and cosmopolitan cities such as Mumbai, Delhi, Bangalore.

8. Trends Footwear - This is an exclusive fashion footwear brand store.

9. Reliance Mall - Reliance Mall has been started with all brands of Reliance Retail, so that other brand things can also be found in one place.

10. Reliance Jewels - This is a jewelery brand under Reliance Retail. It has a presence in 105 cities of the country.

11. Ajio - It is a fashion and lifestyle brand. Ajio-com ( is Reliance's first e-commerce venture, which started in 2016.

6. Connection with foreign brands.

Reliance Retail is associated with around 45 foreign brands. These are all high premium and luxury brands. These foreign brands are sold in 682 Reliance Retail stores. The company wants that more and more global brands are entered in the international brand portfolio.

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