How To Use Instagram To Grow Your Business

8 Ways to Use Instagram for The Growth of Your Business

8 Ways to Use Instagram for The Growth of Your Business


Would you like to grow your business and expand your brand reach to a wider set of customers? Would love to have your products seen by more people, have a strong following of customers related to your brand, and pay for it? If you can shackle yourself while reading this article, then Instagram is your magic!

In 2010, a global app was launched with one simple idea - allow people to share their amazing photos online. Nobody knew then that this global app would bring a digital revolution in the dynamics of business.

Yes! You heard right! Instagram has become an effective marketing tool for business personnel and is more than just photo-sharing.

With approximately 112.5 million users in 2020, Instagram has become one of the most popular social media platforms. From gathering insights to selling products, Instagram for Business has helped many entrepreneurs, solopreneurs, small business owners, and influencers establish their brand presence.

1. Create a Cool Insta Bio.

Your Insta Bio is the best way to connect your business to your potential customers. The more engaging, crisp, and creative the more followers and customers will lean towards your account. Using Instagram for business can reflect the unique and clear side of your business, which may otherwise be hidden under layers.

2. Instagram Stories.

Thinking of a creative way to show your products to customers? Instagram stories are the way to go. The perfect way to increase customer engagement, Instagram Stories is the best way to showcase your products in the form of short videos for 24 hours. So beef up and start creating interesting stories for your Instagram for business.

3. Hashtags.

The world is now running on the 'hashtag'. Everything trending on social media has now turned into a hashtag. Using trending hashtags is the best way for your customers to follow you. Your hashtags should be in alignment with your products. You can also do in-depth research to find hashtags that work best for your business.

4. Collaborations.

Want to attract new customers? Collaboration is a new way. All you have to do is find a social media influenced a person to get the right face to promote your brand. Contact the same and close the deal. Once the deal is done, you can collaborate with the person to showcase their products most creatively.

Ensure that the influencer must be popular and the maximum number of followers.

Every business needs customers and the Instagram business can be your knight in the shining shield when it comes to marketing. If you know how to use it effectively, it can be the best marketing tool to build your brand presence.

5. Bring in guest posters or post to another account.

Inviting an industry expert to handle your Instagram account or taking on another account for the day can add excitement and variety to your Instagram account. Assume a medical account that brings an expert on a seasonal topic for live chat, or an architect who gives followers an architectural walk of New York.

6. Support personal connection.

Commenting, sending direct messages, and sharing the stories or posts of others is a great way to support the community, but don't be afraid to take it to another level. Watch your engagement online like building a relationship. If you want a commitment, you must be personally prepared.

7.  Create more videos.

I'm sure we won't tell you about how important video has become for small businesses. Even though the photos currently generate more engagement, the video is growing. Instead of waiting for other brands to dominate while playing catchup, start now.

Along with Instagram stories and live videos, the app is making a clear push towards video content. The great thing about using Instagram videos is that they don't require a ton of production. You really need your phone and some creativity. Also, the video is served in bite-size pieces with a time limit of one minute.

8. Publish Your Comments.

Do you publish Instagram posts and never see them again? you're not alone. Many small businesses do not spend time monitoring their comments, partly because it is not the easiest thing to do within the Instagram app. This is very difficult as most brands look for publication and not for Instagram engagement.

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