25 Ways to Convince Customers to Buy.

Sales & Marketing

How to Convince Customers to Buy.


The better you understand how people make "choices", the better your business life will be. It can create better products (the kind that really helps people), produce more useful things, and say "Yes!" Without bothering people. you can get the answer.

Today is your lucky day! We have done the heavy lifting for you, you can master the intricacies of customer acquisition by taking a look at 25 proprietary works on human attitude and persuasion that we have compiled working all day long!

20 Best Movies on Sales and Marketing.

In this article, we will talk directly about the basic characteristics of human attitude and try to help you create a business and marketing strategy that is linked to the spirit of the customer.

1. Make customers feel something.

Imagine your favorite soccer player breaking his bone in a double fight. Ah! Even the thought made you feel heartbroken, right? This is a good example of how mirror neurons affect the mind. Studies show that if you can use mirror neurons to create a physical impact on your customers, you are using one of the most persuasive types of writing.

2. Decorate the little things.

A study conducted at Carnegie Mellon University showed that sales increased by 20 % by converting the phrase "5 dollars" to "only 5 dollars". A piece of advice that should not be ignored for those who appeal to the masses who act conservatively in shopping.

3. Play devil's advocate.

A study conducted by social psychologist Charlan Nemeth shows that propositions presented in the style of "devil's advocate" increase the persuasiveness of the text. Your article will be much more impressive than before if you specify possible problems and then make explanations on them. So if you want to be more persuasive, first list the first objections that come to mind and then answer them one by one.

4. First create urgency, then give instructions.

While marketers have long known that urgency drives people to act, science shows that this can backfire when misused. Researcher Howard Leventhal tested the effectiveness of the urgency with a terrifying video about tetanus. Leventhal, who only showed the movie to some of the participants, offered a solution proposal package to others right after the movie. As a result, he found that the participants who were informed at the end of the movie were much more inclined to act. We can say that if you want to mobilize your customers, it would be a good decision to tell them what to do.

5. Use persuasive, powerful words.

Every word has its own power. So we can say that there are certain persuasive words that encourage people to take action. While it sounds a bit trite, research shows that words like free, new, and immediate encourage customers to buy.

6. Do not forget the verbs.

According to an interview with the Harvard MBA admissions director, verbs play a much more important role in acceptance letters than adjectives. "So what does this have to do with persuasion?" you might say. But in essence, the acceptance letter is a text written with the aim of persuading the reader to admit the writer to the school. There is an important lesson for copywriters to draw from here: Verbs are much more persuasive because they are specific and therefore more difficult to put aside.

7. Create physical excitement.

In many of the interesting copywriting studies we examined, we found that researchers tested the effects of "textual metaphors" on the brain and that these metaphors illuminated far more hidden regions than adjectives. Our suggestion for you is to use words that stimulate physical sensations whenever possible. For example "crispy" or "sparkling".

8. The effect of emotions on virality.

Would you like to be able to create viral content regularly? Of course, who wouldn't want it! Wharton's now-discontinued study, What Makes Online Content Viral, shows that feelings of dread, anger, anxiety, joy, passion, and surprise are common in the most viral content on the internet.

9.The art of creating gossip.

The book Buzzmarketing by Mark Hughes (a notorious advertiser who managed to convince a town to change its name to Half.com) explores Hughes' conclusions about what people are talking to each other. According to Hughes, the most taboo, unfamiliar, outrageous, funny, salient, and mysterious things attract the most people's attention. Especially if you present them together, it is not worth your pleasure.

10. It is persuasive to pick up the reader from one place to another.

How do you think the most interesting content you can create should be? According to psychologists Melanie Green and Timothy Brock, the answer is a gripping story. We're sure most of us would agree that a good story draws in you. But this research backs up what we all think of in one way or another: Stories surround people in a way that no other type of writing can.

11. To create better stories.

If you've been caught up in storytelling, we've got good news. In a recent study on Persuasion through Narrative, researchers found that persuasive stories that attract readers' interest share six characteristics in common: good style, imagery, realism, structure, context, and target audience. You can browse the different studies on this subject on the internet.

12. Spend extra time on headlines.

According to a recent study by Eyetrack, customers always look at your headlines before images. What's more interesting is that for your title to make an impact, it needs to catch the attention of the reader in less than a second.

13. Reduce options and increase sales.

You may think that consumers like to have too many options, the more the better after all, right? But we are afraid that this is a wrong thought. According to a study by the Columbia University Psychology Department (the famous “jam study”), the scarcity of options available encourages customers to buy the product. The researchers concluded that having too many options could cause "motion paralysis" in customers, so they wouldn't be able to choose any from the many options.

14. To promote time rather than money.

Why cheap beer Miller Lite's motto is " Miller Time!" Have you ever wondered what happened? According to research by Jennifer Aaker, the answer to the question is clear: People think of the time they lost (or saved) more than the money they spent buying a product.

15. The power of 9.

Do you think the tactic of "end the product price with the number 9" works? It really is, according to a study. Don't be surprised if we tell you that a $ 39 item sells for less when it costs $ 34. Products ending with 9 are more preferred by customers.

16. It all depends on your environment.

What can persuade a person to pay you money when you can get the same product cheaper elsewhere? According to a pricing study, the secret lies in the environment. Researchers say people would rather drink the same drink at a higher price in a luxury hotel than at a low price in a bad place. So, you can use the perception creation method to maximize the price.

17. Learn to simplify the equation.

According to interesting research by Wharton, every business (regardless of the industry) serves the same three types of customers: pints, extravagant, and docile. The common feature of these groups is that they prefer pricing in simpler and smaller proportions. For example, you could say $ 84 a month instead of $ 1000 a year.

18. Simplify your prices.

Researchers say that prices with more syllables when reading aloud are less preferred by customers. So instead of pricing a product at $ 1,499.00 or even $ 1,499, you should price directly at $ 1499. As you can understand, you should simplify your prices as much as possible.

19. Tell them you are trustworthy!

You might ask, what is such an obvious recommendation doing on this list? However, according to a study, a sentence such as “We can provide you with the best service” can increase the perception of trust of customers by 33%! You can also refer to words such as relevant, fair treatment, competence, and quality job to gain the trust of your customers.

20. Creating a halo effect.

The halo effect in social psychology is a cognitive bias that causes us to judge a person from the current situation according to the general impression of Z─░YADE. According to psychologists, the best thing to do to create this effect is to specialize in a single point of a long subject or field. Just like we only focus on data when it comes to customer loyalty tactics.

21. Admit your shortcomings.

It is an indisputable fact that we all make mistakes from time to time. According to a study by psychologist Fiona Lee, it is actually a good thing for your business to confront its mistakes. Lee's research shows that customers prefer companies that admit their mistakes more than companies that link their problems to external events. So, the fact that your business doesn't deny its own shortcomings gives you a more honest and controlling look.

22. Prefer “no comments at all” rather than low profile comments.

You may have heard the famous saying of PT Barnum, "One community draws one community to another." The opposite also seems to be the case, as websites with "low profile comments" are more likely to fail than sites with no comments, according to a study by VSO.

23. Avoid negative social messages.

How did the "negative" social message ("An average of 5 kilograms of fossil wood is stolen from the forest each year") used in research conducted in a fossil forest have had an impact on society? You may not believe it, but the endangered wood has begun to be stolen more and more! Researchers concluded that negative social message drives people to behave similarly.

Instead, you can say, "Since you own the forest as your own home, up to x forest fossils can be preserved every year."

24. Increase your credibility with the help of visuals.

People believe more people who support their judgments with a visual, according to a new study on "truthfulness." By taking advantage of this situation, you can display your product in a beautiful way. For example, you can increase your reliability by sharing the possible results of plastic surgery with patients in a digital environment.

25. Put a face on your business.

It's pretty hard to love a faceless company. Although many of us are aware of this situation, there are still small businesses and marketers who miss this easy opportunity to help them relate well with their potential customers. According to a study, photos of other people cause an outsider to feel more compatible with the environment through empathy. So, you can put photos of your team in front of your customers, just like Wistia did on the “cool photos” page.


There is one more thing we should mention ...

According to psychologist Norbert Schwarz, one of the best ways to build long-term relationships with people is to surprise them with small gifts.

Thank you for reading the article patiently!

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