How Small Businesses Compete With Big Businesses.

Business Strategy

8 Steps For Small Businesses To Compete With Big Businesses.


Most people would agree that a little bit of competition is a good thing. What if this rivalry becomes impossible to cope with?

To find a solution to this issue, we asked some experts the following question: "What would be the first thing you would do if you find yourself competing with a large business? We hope the experts' answers will be helpful to you. Here are the strategies of small businesses to deal with big companies:

1. Fighting against a bigger business? Use the size to your advantage.

The first thing you will do is realize that a business larger than you does not necessarily have to be your competitor. Think about what characteristics you have different from the other side. If your competitor is bigger than you, it will be able to offer customers things that you cannot offer thanks to its influence. So, stop forcing points where you cannot compete with your opponent.

 Realize that you are better suited to do things that your bigger opponent wouldn't dare to do. For example, you can change yourself according to customer demand and adapt to innovations. You can also build more private relationships with your customers. You can make progress by using these differences to your advantage.

2. Use the opponents to your advantage.

Look at the competition as an opportunity to strengthen and expand your own business. Here are some methods that successful entrepreneurs use:

If you find yourself colliding head-to-head with a major competitor to get a customer, consider your competitor's strengths and weaknesses. Identify the prospective customer's needs and decide in which area your business is strong. For example, you can provide a more personalized service, change the product or service to suit the needs of the customer, or be more adaptable and respond faster to customer needs.

You can partner or subcontract with a large company. Determine what your company can do that will benefit both businesses.

Also, being competitive with a larger company can lead you to forge strategic alliances with other businesses. Thus, by joining forces, you can expand your product and service range as a team.

You can try to be the aide of the bigger business to maintain your presence in the market. As a result, if a large company strengthens its presence in the market, customers' demand for your products or services may increase. Focus on what makes your company different, find a topic you can do better than anyone else in the industry, and look for opportunities to expand.

3. The formula for survival against great opponents: Be different from everyone else.

The first thing you will do is admit that such a situation can happen to you. A new world giant emerges every few years. Therefore, you should know that you will have to compete with a big competitor from the first day you start operating. The way to get out of this struggle with your forehead is to make your product or service special, different and unique.

While IBM and Microsoft were producing many different models, Apple chose to produce something completely different by going their own way. While Porsche launched new sports cars inspired by VW-Beetle in the mid-1950s, General Motors exceeded the total number of cars Porsche produced in one year with the Corvette model in a month. Although Corvettes were supplied much faster and much cheaper, Porsche managed to survive because it was different.

As a new business, you need to offer something much better, cheaper, faster, or differently than big and powerful companies. Who would have believed that relatively new brands like Apple or Porsche would succeed so quickly in the face of giants like IBM or General Motors? Here is the proof of the power of great ideas.

4. Big businesses have one indisputable disadvantage: being big.

Overtake your big competitors in areas where flexibility and adaptability will come in handy. One of the biggest problems facing large businesses is that they are too large. The reason for Zara's incredible success is that it acts as a small business and tries to deliver what the customer wants as quickly as possible. The company puts the popular products into mass production and removes the products that do not give what is expected from the showcases as soon as possible. The company, which produces 12 thousand designs a year, produces a clothing collection every 2 weeks. Most other large businesses are not that capable.

A good small business should be able to easily get ahead of its big competitors in matters such as customer service, trendsetting, product yield, and quantity control.

Large apparel companies spend millions of dollars on R&D to find the latest trends initiated by boutique businesses. If they decide to produce a product, the process goes through the control of many different people. And if the product is disappointing, they are left with a pile of useless products. My advice to small businesses is to focus on areas they trust and dare to face big companies where they are advantageous.

5. A small business is a flexible business.

Never forget this: Smallness is a sign of agility and an extremely important advantage. For example, a small theater can always change its course. Since it does not set the entire schedule of games three years in advance like the big theaters, they can adjust their scenarios according to the popular subjects and people.

Size can sometimes be synonymous with difficulty. An excessive number of employees, excessive budget, a large audience, and the possibility of a greater loss cause decisions to be made late and risk-free. Small businesses, on the other hand, can take risks and seize opportunities, as they can be flexible towards challenges and adapt to agile movements.

6. Entrepreneurs have no reason to fear the giants of the business world.

Almost every small business faces a giant. This giant can sometimes emerge when you establish your company, while already leading the sector, and sometimes after you establish your business.

The first thing you need to know is that there is a giant in your industry and if your product is of good quality, you can turn that to your advantage. Remember: "When a circus comes to town, all vendors sell more balloons." In other words, if the said giant operates in your industry, your product and service will also be positively affected. In other words, not only their business will improve, but also yours.

Second, the best entrepreneurs should always be ready for competition. Every small business owner entrepreneur is much more flexible and mobile than giants. You should be able to continue on your way without getting tired and without compromising your agility.

If your giant competitor is targeting your newest product, try to produce a better and newer product, if it serves cheaper than you, concentrate on communicating with customers personally, if it is trying to steal your customers from you, give your customers a unique user experience. These are all golden suggestions for fighting your big rivals. Your customers will see you not as an ordinary salesman, but as a part of their own life and will not be able to give up on you.

7. Healthy competition will help you grow your business.

Trust both yourself and your product. After all, there is a reason your small business has the potential to deal with big competitors. So you can address the needs of the market. Small businesses are businesses that constantly evolve, set new goals for themselves, and want to be remembered with their big competitors. If there is a competitive situation, you should constantly improve your product and/or service in order not to lose your customers. Use it to your advantage that small businesses can adapt to changes more easily. If you can respond to customers' demands, you can achieve success. Instead of waiting for customers on your own, go to their feet and become a business that can compete with big competitors.

8. Small business secret weapon: customer relations.

If the big one was always good, everyone would have a big dog, big rings, or a Hummer car. Of course, there are also people who love terrier dogs, Porsche cars, and little diamonds. So size is not the determining factor of every sale.

No matter who your competitor is, the first thing you need to do is to determine the job description of your business, decide what you sell, and profile them to better serve your customers.

By the way, there is no rule that the product or service you offer will be the same as written on the invoice. For example, FedEx ships at night, but what it sells is reliability. Starbucks serves coffee, but what it sells is the environment it creates. Apple manufactures phones and iPods, but what it sells are fashion and design. What do your customers expect from you? When you decide what to offer them, you can also decide how to deal with your competitors.

Your customer base is the most valuable asset you have. When a large business enters your industry, understanding your customers and being aware of their needs becomes more important than ever. Whether you have entered a huge giant market or not, it is extremely important to stay in touch with your customers and inform them about your products and services.

Although we will not be able to compete with our big competitors in terms of price, the relationships we have established with our customers and the distinguished and quality service we offer to keep us alive in the business world.

Regardless of the size of your business, you should always consider your customers first. If you want them to never give up on you, you have to give them an unforgettable experience.

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