6 Strategy To Increase Sales In The Economic Crisis.

Increase Sales

Ways To Increase Sales In The Economic Crisis.


If your customers are having troubled times, this means that your sales are also involved in the same process. Factors such as anxiety about dismissal at any time decrease in income, and unemployment are all factors that damage the spending habits of customers today. The way to increase sales during economic crises is to understand the mentality of customers who have difficulty making a living and the opportunities created by changing spending trends. Therefore, you should adapt your sales and marketing strategies according to the changing habits of your customers to continue your company activities successfully in times of crisis. Then, you should closely monitor the effectiveness of your new sales strategies and do not hesitate to eliminate those that do not give positive results.

Here are the most effective ways to increase your sales in times where the economy is stagnant and customers spend less money:

 1.Customer relationship.

Your customers are vital to your company, especially during economic crises. That's why you have to value your customers more than ever in these situations. The way to ensure that your customers buy your products or services regularly is to make them feel that you really care. In this context, you can discover what moral benefits your company provides to your customers and try to strengthen these benefits continuously. For example, let's say you have a spa center and your customers come to your center to be pampered and relieved of the stresses of everyday life.

 For this reason, you can add some additional steps to your service delivery that will make them a little happier and try to apply them in the best way. At the same time, we recommend that you remember your customers' names and their preferences for the service they receive from you. It is also helpful to spend extra time with them, listen carefully to what they say, and watch their body movements closely. This extra attention will bring with it two advantages at the same time: You will be more engaged with your customers and develop your relationships with them, as well as gaining important insights into how you can best meet their needs.

2. Price.

When customers don't have a lot of money to spend, they tend to be more cautious about what they buy and the amount of money they pay. Although it is a mindless move to lower your prices to the point where you cannot generate income, you can rearrange your product combination and focus on lower-priced products instead of what customers see as luxury spending. Of course, you can still be committed to offering high-priced products to your customers, but at least we recommend that you keep them in the background and highlight the products that more customers can buy.


In the tough times of the economy, try to provide your customers with maximum value for the money they pay for your products or services. Make them feel like you are paying for their expenses When you offer a product that has a longer lifespan compared to competitors, try to fully explain the gains they have made with your product to your customers. For example, if your product is about foot care and is much healthier than similar product options, you can set up your marketing activities to tell your potential customers that your product is superior to its counterparts. You can also increase your customers' buying tendency despite stagnant economic conditions by informing them about the benefits of your products.

 4. Creative Marketing Activities.

In times of crisis, your resources that you can allocate for your marketing activities will be very limited. Although such a limitation may seem like an obstacle to successful marketing activities, it can actually turn into an important opportunity: When the amount of money you can spend is less, you will need to carefully consider your ways to spend the money and develop innovative marketing strategies. For example, you can collaborate with other companies to reach a wider customer base. To make your marketing effort more effective, take the time to learn more about the demographics of your main customers. Use social media to increase the recognition of your products or services and create a brand image for your company.
5. The market research.

If your sales are low, probably one of the first things to consider is cutting your budget for market research. However, according to Harvard Business Administration professor John Quelch, it is necessary to increase this budget on the contrary at such times. Quelch advises companies to skip their market research spending in times of crisis. Thanks to these researches, you can discover the reasons why customers did not buy the products or services they had previously bought in times of crisis, and you can once again review your sales targets for your products or services that are no longer in demand. You can also find out which products or services customers want to buy and try to meet this demand.
6. Motivating.

During times of crisis, your sales team will likely start to worry that their salary will drop or they will be laid off. If they show a depressed and nervous mood, you can organize a party or a fun one-day trip plan for them to increase their motivation. While you may think that you should cut your spending in such difficult times, this is an erroneous idea, according to Harvard Business professor Rosabeth Moss, because every time your customers come to your point of sale, they will want to meet with friendly salespeople. The more you can meet these requests, the more they will be willing to buy your products or services. Remember that being motivating in times of crisis is equivalent to investing in the happiness of your future customers.

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