What is Digital Marketing & Types of Digital Marketing?

What is Digital Marketing

What is Digital Marketing? What are the Types?


When it comes to marketing, your customers determine what to do, not you. Of course, if you listen to them. You have to turn your marketing strategy in the direction of your potential customers. Deciding which side to look for in marketing in today's world can be challenging at times. If you are dealing with e-commerce, you need to create “e” solutions and the “e” solution for marketing is digital marketing. So what is digital marketing?

What is Digital Marketing?

Digital marketing is a term that covers the promotion of products and services in digital environments and is too broad to be explained with a short introduction. With the power of the internet and the revolution of mobile, the change in the understanding of commerce and marketing has led to digital marketing. Digital marketing channels include the internet, search engine, social media, mobile application, and much more. Briefly; Using every area accessible via internet connection for advertising and sales strategies is the very essence of digital marketing.

According to many authorities, the birth of digital marketing dates back to 1971, when the first email was sent. After all, every area where two people or institutions can communicate is suitable for marketing. While the term "digital marketing" first appeared in 1990, the first clickable banner ad was published in 1994. And the foundations of digital marketing were thus laid. Decades on does not mean you're late. You can make a difference with the digital marketing strategies you will apply today.

What Does Digital Marketing Do? What is the Importance?

Of course, it's important to know what digital marketing is. But the main thing for e-commerce entrepreneurs is to know what works. Digital marketing is a set of strategies that work to reach more potential customers, a more accurate audience, faster and more effectively. Advertising performances in digital marketing can be measured with clear values, addressed directly to a specific audience, and mutual communication with potential customers.

The fact that the internet usage rate of individuals between the ages of 16 and 74 reaches 79% in 2020, and the opportunity to access the internet from home reaches 90.7%, can give very clear ideas about what digital marketing can do.

Looking at statistics is always in the logic of digital marketing. So much so that the best trick of digital marketing is that its outcome is measurable. Seeing that the rate of internet access with mobile broadband connection has reached 86.9% is another digital data that increases the importance of digital marketing.

What is the Difference Between Digital Marketing and Traditional Marketing?

Marketing methods have no limits. Even you can create for yourself a strategy that has not been used before. But as a result, each strategy is different from the other. Therefore, its effects and returns are likely to be different. That's why we encounter a new marketing method every day. In fact, most of these new strategies appear as derivatives of existing digital marketing techniques. This situation divides marketing techniques into two main groups as traditional and digital. So, what are the differences between these terms?

1. Cost.

The main tools of traditional marketing are television and newspapers. It is a well-known fact that print media and professional commercials require a large budget. In digital, you do not need to pay for most of the marketing processes, and you do not need a very large budget for the payments you make. For example, on social media, you only pay for advertising. There is only one person who acts instead of a large team such as actor, screenwriter, director, copywriter: Influencer.

2. Time and Continuity.

The ads you will make with traditional marketing methods are shown to the consumer in certain time periods and your potential customers may not see your ads at that time. Since it is difficult to maintain consistency, the increase in brand awareness is slow. This is not the case in digital. With digital marketing, your ads will be on the air 24/7. An ad that will go viral can quickly increase brand awareness.

3. Communication and Interaction.

You cannot measure the reaction of your potential customers with traditional marketing that allows one-way advertising. Because in this method, you don't know how the customer reacts when they see or hear the ad. There are communication options such as commenting and texting, especially in the social media arm of digital marketing. Those who see the ads can voice their opinions and quickly resolve question marks and become real customers.

4. Performance Analysis.

The measurability of digital ads is an important advantage. While it is not clear how much traditional ads are displayed, the number of views and clicks of digital ads can be seen clearly. In addition, if there is a product sale, you can even measure how many people bought that product by clicking on the ad.

5. Target Audience Access.

You need the luck factor more in traditional marketing. Because when your ads are shown, those who see them may not sometimes be your potential customers. In digital marketing, you have the opportunity to set who your ads are shown to. Thus, you can directly reach the people who are interested in your products and services.

This list can be extended and new differences may arise as the list is extended. The free world of digital marketing opens a new door every day, which means closing a door in traditional marketing. Therefore, as innovative digital marketing examples increase, a new item may be added to this list even tomorrow.

What are the Types of Digital Marketing?

Almost everything in the internet environment has different alternatives. Isn't that what makes digital attractive anyway? There is no limit, no mold. Grab one end and pull it in the direction you want. Benefit from digital marketing by tailoring it to your own e-commerce strategies. Don't forget to take a look at digital marketing types to get the maximum benefit.

1. Search Engine Optimization (SEO).

The term SEO, which has not dropped from the TrendTopic list of recent years, is one of the methods that form the basis of digital marketing. It is the method that enables the e-commerce site to be in the top ranks of the results in related searches by adapting it to the search engine rules. It is a more organic work rather than an advertisement. It is the whole of the work that extends from the infrastructure of the e-commerce site to its written content.

2. Content Marketing.

Content marketing is a strategy that creates a relationship of trust rather than monetary income. Although it is based on the idea of ​​selling, it is possible to take actions that increase brand value, such as attracting the attention of the target audience, gaining their trust, training, and information, with content marketing. Content marketing, which plays an important role in keeping existing customers as customers, has the power to turn potential customers into new customers when managed consistently.

3. Email Marketing.

Among digital marketing types, one of the most important methods that can directly reach specific target audiences is e-mail marketing. E-mail marketing is the realization of actions that have commercial interests, such as product and service promotion, offering, giving information, and celebrating, through e-mail. The conversion rate is very high as it is transmitted to existing or potential customers with direct communication.

4. Social Media Marketing.

Social media marketing is the process of promoting products and services on social networks. It is often preferred because it provides access to large audiences with a low budget. It provides maximum efficiency because specific ads can be created with the marketing tools offered by social networks. While it is possible to adjust details such as interest, age, gender, and region, feedback can also be received from potential customers as comments and messages.

5. Affiliate Marketing.

In the affiliate marketing type that we can define as user-made advertising or sales, there are two parties that make a profit. The sales partner assumes different roles and allows the product or service to be sold by marketing or recommendation. While the manufacturer earns from the product, the sales partner earns a commission. Influencer marketing and viral marketing methods can also be included in the affiliate marketing group.

6. Influencer Marketing.

In traditional marketing ads, celebrities followed by potential customers play a role, while digital marketing ads are famous people of the digital world. The promotion, marketing, or proposal of a product, which is called the social media phenomenon and has a wide area of ​​influence, is the application of influencer marketing.

7. Remarketing.

Remarketing is of great importance for e-commerce sites. Remarketing is a simple definition; It is the publication of an advertisement of a visited site on another site that is visited later. In this way, users who leave e-commerce sites without shopping can return and shop.

8. SEM (Search Engine Marketing).

Search engine marketing is a method of advertising on the results pages of search engines. The top ranks that can be reached by organic means with SEO can be reached faster and more effectively with SEM, but SEM is paid. Therefore, its success depends on the budget. It is also important for e-commerce sites. Because the potential of the first-ranked e-commerce site to sell products and services increases.

9. Display Advertising.

Ads are the basic building blocks of marketing and display ads are the basic building blocks of digital marketing. The product or service subject to the advertisement can be displayed clearly and clearly with display ads. This enables the user to reach sufficient information with a single advertisement and turn to the advertiser company. Display ads can be used on various websites, video content channels, e-mails, and social media. You can run your display ads through Google Ads' display ad network (GDN).

10. Viral Marketing.

Although viral marketing is a method applied in traditional marketing, it has become more effective in digital. In this method, which can be called "confidential marketing", an advertisement is not made by the manufacturer or the seller. As with the influencer and affiliate methods, studies are carried out to increase the awareness of the product by a user. This method is also frequently used in blogs and e-mails.

Post a Comment