How To Increase Brand Awareness On Social Media

Brand Awareness On Social Media

How can you increase your brand awareness with social media?


In our previous articles on social media marketing, we have frequently mentioned brand awareness. In our different guides, we explained how social media helps brands in increasing brand awareness and how brands invest in social media marketing because of this feature.

There are different ways to increase brand awareness through social networks. Through these methods, companies can find the opportunity to reach different and wide target audiences by promoting their brands on these platforms. So what are these methods?

1. You need to know your target audience.

First of all, you need to start by determining your target audience. The target audience is a very important criterion in social media marketing, so the first thing you need to do should be to determine your target audience.

When you get to know your target audience, you need to determine which social networks this audience and the customer profiles you create are located on. Although social networks are used by many different users, you need to determine the social network where the audience you plan to address is heavily involved.

Because you will devote both money and time to these studies, and investing in a channel that your customer profile does not use often will cause a waste of time and money. For this reason, you should find the target audience of your brand and then search which social network or networks this audience uses more actively. Once you have identified these networks, you can start developing a strategy for your social media work.

2. Create a content plan.

Once you have determined your target audience and the social media where you will be actively involved, you will need to make a plan for the posts you will make here. Because sharing a product photo or sharing about your brand alone will not be enough to increase your brand awareness. For this reason, you should create different content, touch on topics that will attract the attention of your followers, and work to increase your interaction rates. 

3. Focus on creating engagement.

One of the factors that will increase your brand awareness will be to increase your interaction rates on your social accounts. In other words, it is necessary to be in contact with consumers, to like and share your posts, and to comment on these shares.

To achieve this, you need to share content that may be of interest to your followers. This is why it is important to create a content calendar. You need to make different posts on different days, produce content in different concepts and categories, and ensure that your followers interact with your posts. Sharing only a product photo or campaign may not help you achieve these interactions.

In addition to funny and funny GIFs or photo posts, sharing your blog posts in different concepts will help you to gain more interaction on social networks.

4. Choose your language well.

While communicating with your followers through social media, being too corporate or responding with stereotyped answer texts can cause negative feedback. Consumers know that one person also manages these accounts, and you have to respond. Addressing them with warm and sincere language will strengthen your communication, rather than giving very mechanical responses when talking to them.

Choosing a language suitable for your target audience and showing them this language while communicating will allow consumers to get the impression that they are dealing with authority or more importantly a person.

5. Organize competitions.

Competitions are one of the most effective methods to increase brand awareness and expand your audience by reaching the people around your followers.

You can present a certain prize to the winner in these contests and win this prize, you can ask your followers and participants to like your page and share this post on their own pages. Thanks to such works, the participants will both like your page and show your brand to their circles by sharing your post on their own pages.

More sharing of your content will naturally reach new audiences, helping to increase your followers and interaction rates.

6. Benefit from ads.

In order to increase your brand awareness on social channels, you can also benefit from the advertising models of these channels. Especially Facebook and Instagram are very popular nowadays and these two channels have a wide range of advertising models. Taking advantage of these models will help you increase your brand and product awareness.

In the first place, you can organize campaigns to drive traffic to your website and like your social account. After reaching a certain audience and interaction, you can support your account with other advertising models. Thus, you can provide a variety of advertising campaigns.

7. Collaborating with influencer accounts.

Investing in influencer marketing can be made to increase social media branding efforts. Influencer marketing, in its most basic form, is the process by which a business or brand collaborates with an influencer on social media to promote a brand, product, or service. Instagram is the most popular platform for social media influencers today. And according to the research, the best platform that 78% of customers are impressed with is Instagram. There is no doubt that partnering with an engaging influencer will increase the brand's reputation on social media. In addition, influencer marketing allows a brand to reach more potential customers, acquire new customers and increase the overall conversion rate.

8. Don't Ignore the Power of Videos.

The importance of written content cannot be denied, but the effect of videos should not be ignored. With videos that attract attention and can create a viral effect, you can attract the attention of your followers and raise awareness about your brand. You can start to experience the real change at the point where you can ensure that your posts are shared by your followers.

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