The Beginner's Guide to Advertising on Instagram.

The Beginner's Guide to Advertising on Instagram.

What you need to know about Instagram advertising.


In the Instagram advertising process, following the right steps and preparing the right campaigns will increase your feedback. Preparing content and creating a direct advertising campaign is not the right approach in this process. Along with the content, many details such as the texts used, the quality and content of the image, and targeting directly affect the performance of the ad. For this reason, we will discuss the issues you need to focus on in the Instagram advertising process in this guide.

1. Make your content look like organic sharing.

Since users see dozens of ads on Instagram during the day, it is very important that your posts look as if they are organic rather than advertisements. Using visuals that will show the product in a certain concept and look more natural and ad-like instead of white-background product images that directly highlight the product will make your ads attract more attention in this process.

Of course, it is important to use the elements that will emphasize your brand and your product in these images; however, call-to-action phrases that put too much pressure on advertising and sales may not deliver the results you expect.

2. Remember to use 20% text on the image.

In the use of text, you can write text in a 20% area on the image in the process of Instagram advertising. When more than that area is covered with text, ad reach may drop or your ad may not be approved. Therefore, you should pay attention to this rule.

You can use this type of text for your call-to-action statements or product features; However, as mentioned above, you should not go beyond the 20% area. Although Facebook sometimes approves the ad, it will seriously affect their post access when going outside of this area. You can use the text measurement tool on a Facebook image by clicking here to check the text ratio in your images.

3. Choose your ad format carefully.

There are many different ad formats you can use in the Instagram advertising process. Choosing the best format allows you to get more feedback from your ads. By conducting tests on different formats such as visual aids, video ads, multiple visual ads, you should choose the ads that give you the most return and the highest return on investment.

When conducting your tests, it is important that you test your ad campaigns by testing the images and ad text you use. Although video ads create more interaction in general, visual ads can provide more returns in some sectors.

In addition to this, in the Instagram advertising process, you can create advertising campaigns for different purposes by choosing different formats such as website clicks, recycling, mobile application loading, page follower increase, interaction increase, reaching new audiences.

4. Especially work with targeting.

In the Instagram advertising process, the subject you should especially focus on is targeting. The performance of your ads increases thanks to your targeting settings. If you do not make these settings correctly, you will lose both time and money. You also need to understand and work on ad targeting settings to reach the right audiences and get feedback.

You can review our guide below to learn more about targeting settings, where you can adjust many different parameters such as shopping habits, location, activities on the website, as well as features such as demographic structure and interests.

5. Your images must be of good quality.

Instagram is a platform where visuality is very prominent and your ads must be visually high quality in order to attract attention. Using high-resolution images allows you to attract the attention of users when they see these images in their timeline.

In the product images, instead of white-background images, choosing photos that show the usage areas of the product and share the product within a certain concept will make the product more demanding. Otherwise, since it will appear as an ordinary product, you may not get the performance you expect from such visual advertisements.

In order to create demand for your products, you need to appeal to certain emotions of the users and create a desire in them for the product. For this reason, you should focus on visual content that will appeal to emotions and work to trigger the feelings of consumers.

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