10 Solid Ways To Improve Your Personal Branding.

10 Solid Ways To Improve Your Personal Branding.


How To Improve Your Personal Branding?

 Introduction.

What makes you shine more than another? How can you advance in your digital career?

It is more and more important to put yourself in front of a recruiter, and as many ways to differentiate yourself as applicants for the same position as you. For anyone starting out in these kinds of careers, a great way to show off your skills is to show them off on your Personal Brand.

What is Personal Branding?

Let's start at the beginning: what is implied in "Branding Myself" or "marketer"? It is the ability to promote yourself as a brand, with values ​​and concepts in line with your life and personality. It is the ability to manage your capacities, values ​​and highlight your added value in front of an audience, your personal network, companies, or even recruiters. It is no longer just presenting yourself but promoting your personality and your services as an improvement in the lives of those you are targeting.

Read Article: How To Increase Brand Awareness On Social Media

Read Article: How To Become A Brand In E-commerce Business.


Personal Branding is not just a simple turn to stand but a real ability to control, especially for a career in digital marketing. It is really the reflection of your capacities, on a subject that you control a little: yourselves.

Now let's see how to do it!

How can I improve my Personal Branding?

The 10 key points of Personal Branding:

1. Analyze your current brand image.

2. Define your motivations.

3. Determine your vision for your brand image.

4. Choose your niche market and target audience.

5. Determine your unique worth.

6. Build your online presence.

7. Create your blog and its content.

8. Create your social media strategy.

9. Promote your name and brand.

10. Find your peers and mentors.

1. Analyze your current brand image.

10 Solid Ways To Improve Your Personal Branding.


The most important thing here is to take stock of your current brand image. Second, ask your friends, colleagues, clients, superiors, and other peers what they think of your online presence and how they perceive it.

These two quick steps will allow you to determine your strengths and weaknesses in your professional life. You can also analyze your Personal Brand using SWOT, to strengthen and confirm your analysis in a framework.

What is a SWOT?

10 Solid Ways To Improve Your Personal Branding.


The SWOT is a matrix used in Marketing as part of a 360 ° study of an activity, company, or even brand SWOT means:

  • Strengths: What are the strengths of a company against its competitors.
  • Weaknesses: What are the weaknesses of a company vice-versa its competitors.
  • Opportunities: What opportunities for the company in this market.
  • Threatens: What threats to the company in this market.

2. Define your motivations.

10 Solid Ways To Improve Your Personal Branding.


This is the philosophical side of the process, you have to figure out what your real motivation is for getting up each morning and what values ​​you want to stand up for. This part is just an introspection to determine what makes you strong in the face of adversity and better than others.

You will need to ask yourself:

  •  What makes me strong in times of difficulty?
  •  What is my vision of an ideal world?
  • What is my contribution to transforming myself into this ideal world?
  • Where do I want to be professionally in 5 or 10 years?

You don't have to make "I want to change the world" your main motivation and the value you are going to promote, but something more personal on your own scale. It is this vision that will let your customers and partners know that you can help them.

3. Determine your vision for your brand image.

10 Solid Ways To Improve Your Personal Branding.


The objective of this exercise is to define the image you want to give to the outside world. How you want to be seen by your peers.

Define your career goals and the strategy to achieve them. It is important to classify and prioritize your objectives and the chosen strategy to organize your approach and have a clear vision of the actions to be implemented.

4. Choose your niche market and target audience.

10 Solid Ways To Improve Your Personal Branding.


After choosing how you want to be seen, you need to decide by whom. This is a very important aspect for you because to create a small brand you have to determine the target that you want and can reach with your messages and your image. You don't want to be too broad because it won't be very effective, your profile won't interest everyone. So be smart and limit your target to talk to people who are interested in the same areas as you.

Then when you know who you want to target, come back to your vision and determine what the strategy is to match the 2 aspects of your personal brand and the actions to achieve them.

5. Determine your unique worth.

10 Solid Ways To Improve Your Personal Branding.


Your strength lies in your ability to stand out. No one will remember you if you make the same arguments as everyone else. Stand out but do it smartly, tell why you will be better than someone else, which makes you unique. This is the best way to stand out in a competitive market where all candidates have access to the same tools and information as you. It's how you use these tools and information that will make you stand out.

The time is no longer for theory but for practice. You've already determined your personal branding strategy, it's time to put it into action.

6. Build your online presence.

10 Solid Ways To Improve Your Personal Branding.


As a digital marketer, you know that it is mandatory to be present online to be discovered. You must therefore use all the tools available to make yourself known and differentiate yourself from others. Your brand image will be linked to your visual aspects and your positioning.

You can create a logo that suits you and put it on all your networks and blogs. It should look clean and professional. You should also put a professional photo, choose one that highlights you and above all that looks like you.

For digital marketers, creating your own website is also mandatory (consider buying domain names with your first and last name) and on your website, create a blog part. This will help you rank well on Google, choosing the right keywords in articles that will match your audience's interests.

On your networks as on your site, you must use your real name and that it be the same on all your platforms so that everyone can find you easily, in addition to a keyword that corresponds to your activity. Being perfectly clear about who you are and what you do will increase the confidence of people who visit your world and avoid misunderstandings that can be confusing for your target audience.

7. Create your blog and its content.

10 Solid Ways To Improve Your Personal Branding.


Blogging is a great activity for two main aspects:

Share your vision, your stories, and your knowledge.

Improve the SEO of your personal brand.

It's a tool for communicating and publicizing your vision and your work, as well as deep brand awareness (you can talk a lot more in blog posts than in tweets). 

Your blog will need to be very clear and engaging to add value to your brand, so you will need to:

Match the interests of your target.

  •  Produce very qualitative content.
  •  Produce regular content.
  •  Communicate on your blog as much as you can.
  •  Your personal blog will be the gateway to your world for your audience, so give it special attention.
  •  Podcasts, videos, presentations, masterclasses

If you have the time to do this and are motivated by your personal branding, you should vary the formats and media. You will have new experiences and maybe create interactions with people who are of interest to your brand. It is also a way to differentiate yourself from the endless blogging on the Internet.

Guest Blogging.

This part of the blogging exercise will introduce you to your peers and other blog readers. You will need to select the right sites based on a few criteria to have a positive effect on your brand:

  •  Select blogs that have common interests with yours
  •  Select blogs that mention the author 
  •  Select blogs with a good reputation and a good notoriety 

The point here is to pay attention to the little details that will be a plus for your brand and not a minus: you want to talk to people who would be interested in your brand. You want people to know about you and not just the article, hence the importance of getting credit and links to your blog and site. Finally, you want to be associated in the minds of people with some serious support consistent with your vision.

8. Create your social media strategy.

10 Solid Ways To Improve Your Personal Branding.


Social media should be used in different ways, depending on the goals, audiences, and who you are using.

For Facebook, you can easily talk to your friends, family, or other people in an intimate way.

Instagram is used for more visual content and tracking your activities through stories.

Read Article: 30 Ways to Increase Followers on Instagram.


Use LinkedIn to take care of your professional networks and share professional content, you need to pay close attention to all the information and be up to date often so that people find you with relevant information.

Finally, a Twitter account is more for giving your opinion on current events, and specific subjects to the community (Be careful with your words, you want to avoid the bad buzz, it is easy to create it on this network).

Even with small differences in the way you speak, you need to be consistent with all of your communication media, especially your personal information. This is the key to being fully understood.

9. Make your name and brand known.

10 Solid Ways To Improve Your Personal Branding.


This is quite the realization of your personal brand, follow it up. You need to capitalize your name, make it known and talk about it. The must would be to get people to recommend it to their peers because they trust your image and your content.

We have already seen the online part, with your social networks, your site for people to know about you, but there is also the offline part which will be very important.

The best way to sell yourself is still to talk about yourself. It is therefore mandatory to prepare a speech for your brand to be very effective.

A little pitch of less than a minute to interest people without boring them. You should also always have business cards in your wallet with information about your profession and your brand (name, phone, email, website, blog, and social media). This is the way to make people remember you after a long day of receiving a lot of information from all over the place.

Then the good old network. It is important that your existing network knows what you are doing and that it grows. You will create a community of engaged people who really know you and who are eager to share your brand with others.

The last thing, be curious. This means that you need to research and be interested in your field and related fields on niche media. You will reach very interested people and possibly committed people. Answer questions on the Quora website, forums, join Facebook and LinkedIn groups on related topics.

10. Find your peers and mentors.

10 Solid Ways To Improve Your Personal Branding.


Sometimes it is difficult to make decisions on your own. Especially when they can be decisive for the rest of your career or your projects. It is absolutely not mandatory to make these difficult choices on your own.

These people need to be trustworthy, caring, and objective. Your mentor can be someone who has already completed their projects, your peers should have a profile similar to yours, people, who are trying to develop their personal brand. However, the final decisions are yours, they are not there to make the choices for you, only to guide and advise you.

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