30 Ways to Increase Followers on Instagram.

30 Ways to Increase Followers on Instagram.


Top Ways To Increase Engagement and Reach on Instagram.

 Introduction.

You can make a great contribution to your brand, company, and business by using Instagram, which has close to 800 million members, in the right way.

One of the common features of the world's most successful companies is that they have huge followers on Instagram. Companies such as McDonald's, Adidas, Nike, Samsung or influencers such as Guy Kawasaki, Gary Vaynerchuk have millions of followers on Instagram.

In this respect, increasing the number of “real and organic” followers on Instagram is very important in terms of acquiring customers, making sales, and increasing brand awareness.

So let's look at what you can do to help your company and business grow and increase followers on Instagram.

30 Ways to Increase Engagement on Instagram.

1.Discover the right time for your Shares/Posts.

2. Organize Contests on Instagram.

3. Create a Popular Hashtag.

4. Try Different Content Formats.

5. Buy Ads.

6. Switch to Business Account.

7. Understand Instagram's Algorithm.

8. Get Feedback from Followers.

9. Promote Your Followers.

10. Take Care of Your Instagram Story.

11. Promote Your Account at Events.

12. Install Instagram Plugin on Your Website.

13. Discount Followers.

14. Share the Updates on Instagram First.

15. Use Professional Photos.

16. Get Help from Phenomena.

17. Stream Live Video.

18. Pay Attention to Labeling and Location.

19. Get Inspired by Your Competitors.

20. Know Your Target Audience Well.

21. Respond to Comments and Questions.

22. Don't Follow Everyone.

23. Make Beautiful Images.

24. Share Followers Posts.

25. Offer a Shopping Option.

26. Tell Your Brand Story.

27. Make Audio-Free Videos.

28. Get Advice from Successful Social Media Marketers.

29. Be Patient.

30. Use long captions.

1. Discover the best time for your Shares/Posts.

 Many ways to increase Instagram engagement, posting when your target audience is most active on Instagram will pay off quickly.

The Instagram algorithm is sensitive to posts that can create high interactions in a short time and moves the said post to the top of your followers' feed pages. In order to further improve this service offered by the algorithm, you should determine the most appropriate posting time for your audience, and allocate the necessary time to follow and evaluate the analysis of your Instagram profile.

2. Organize Contests on Instagram.

30 Ways to Increase Followers on Instagram.


Although the trend of contests and sweepstakes on social media platforms seems to slow down a bit, Instagram maintains its vitality in this regard. For example, if you have a hairdressing salon, you can give a 5 $ gift card to be used in your salon by organizing a raffle on your Instagram page. As conditions for participation in the lottery, you can ask users to share under a raffle tag, like your page, and tag 2 or 3 friends.

3. Create a Popular Hashtag.

30 Ways to Increase Followers on Instagram.


In Instagram, it is now possible to follow hashtags as well as accounts. In light of this update, brands can create a popular hashtag to increase brand awareness and follower count.

4. Try Different Content Formats.

30 Ways to Increase Followers on Instagram.


Social media marketers have a variety of content formats at their disposal such as photography, video, illustration, and typography. You should try each of these formats to improve your brand's performance on Instagram; you should determine the format that gives you the most followers and the most shared. In some accounts, the video does more work, while in others, only photos do.

5. Buy Ads.

30 Ways to Increase Followers on Instagram.


You can advertise your account on Instagram. Every year, Instagram earns billions of dollars just from this business, which is where the main income comes from. Instagram ads will help you a lot in reaching a target audience you set on Instagram. Businesses that want to increase the number of followers in a short time can choose to buy ads.

6. Switch to Business Account.

30 Ways to Increase Followers on Instagram.


Instagram also offers businesses the option to open a Business account. In business accounts that see the follower statistics in more detail, you can see from which country and city you have the most followers, the gender, and the average age of the followers. In addition, the phone number, e-mail address, and location can be placed in the account more easily.

7. Understand Instagram's Algorithm.

30 Ways to Increase Followers on Instagram.


If you want to upload viral content, you need to understand Instagram's ranking algorithm. By taking into account many factors such as the popularity of the post, the upload time of the post, Instagram can highlight your post and recommend your account to relevant people.

8. Get Feedback from Followers.

30 Ways to Increase Followers on Instagram.


Get feedback from followers to improve your Instagram marketing strategy. Ask them a question via message, make a poll with the Instagram Story feature. Comments and suggestions on the design of the page and the frequency of posts can help you grow your account more successfully.

9. Promote Your Followers.

30 Ways to Increase Followers on Instagram.


We said that highly interactive posts are more popular on Instagram. To ensure this, share your loyal followers in your posts and stories. In other words, try to consolidate your followers. The followers who feel that they are taken into account spend more time in your account and voluntarily introduce you to different channels.

10. Take Care of Your Instagram Story.

30 Ways to Increase Followers on Instagram.


Although it has a history of about 1 year, the Instagram Stories feature has been very popular. This format, taken from Snapchat, has made a bigger impact on Instagram. You should also make the most of the story feature; You should use features such as announcements, sweepstakes, surveys, and questions correctly. It would be great if you try to produce content specific to both Instagram and the stories section.

11. Promote Your Account at Events.

30 Ways to Increase Followers on Instagram.


With some plugins like Tint, you can mirror your Instagram feed to a TV or monitor. You can meet people and brands belonging to your target audience by following such a method at the stand you will open as a company, especially in events such as seminars and conferences.

12. Install Instagram Plugin on Your Website.

30 Ways to Increase Followers on Instagram.


Another way to increase your Instagram follower base is to embed posts from your Instagram page on your website. You can also share posts on your company's website with a short HTML code or ready-made plugins. Thus, visitors who enter your website directly can see and follow your Instagram account. It may not be possible to follow the website every day, but once they follow your Instagram account, they can see the news about your company on a daily basis.

13. Discount Followers.

30 Ways to Increase Followers on Instagram.


You can consider offering special discounts to people who follow your Instagram account. For example, you have a cafe. You can order coffee to 2 people a week via your cafe's Instagram account. Some e-commerce software can see if your shoppers already have followers, but there is no need for such sophisticated software. You can give a 10% discount to your followers, you can order or gift something to a few people with weekly draws.

14. Share the Updates on Instagram First.

30 Ways to Increase Followers on Instagram.


People like to feel like a “premium or VIP customer”. For this reason, for example, you can first share important developments about your company and business on Instagram before other social media platforms.

15. Use Professional Photos.

30 Ways to Increase Followers on Instagram.


The quality of the images, videos, and photos you will use on Instagram is very important for the growth of your account. By hiring a freelance photographer, you can have your store take pictures of your business.

16. Get Help from Phenomena.

30 Ways to Increase Followers on Instagram.


One of the most important branches of digital marketing is getting help from influencers. In other words, if people with hundreds of thousands and maybe millions of followers on social media tweet about your account or tag you in their story, you can get thousands of new followers in an instant.

17. Stream Live Video.

30 Ways to Increase Followers on Instagram.


Live video broadcast is a different format in the eyes of Instagram. When you broadcast live, your followers are notified, and your video is included in the "discover live video" section. You can focus on the live broadcast option to increase your Instagram followers.

18. Pay Attention to Labeling and Location.

30 Ways to Increase Followers on Instagram.


If you specify the location in your posts and use the right hashtags, you can be discovered by more people. For example, if you specify in the location section and again use hashtags related to the content of the photo.

In addition, write effective and interesting descriptions under your post. For example, Humans of New York is a very successful example in this regard. Inspirational quotes, useful information, jokes, entrepreneurial lyrics, lines from movies, lyrics. You decide the type of explanation that fits your concept.

19. Get Inspired by Your Competitors.

30 Ways to Increase Followers on Instagram.


You should also examine the Instagram accounts of companies working in the same industry as you. By examining the marketing strategies of your competitors, you can get inspired by them, maybe you can do better. Or you will not make the same mistake by noticing the mistake of your opponent beforehand.

20. Know Your Target Audience Well.

30 Ways to Increase Followers on Instagram.


The better you know the main audience you want to reach on Instagram, namely your target audience, the more effective Instagram strategies you can develop to reach them. For this reason, you should thoroughly analyze the Instagram usage habits of your target customer group and develop marketing strategies accordingly.

21. Respond to Comments and Questions.

30 Ways to Increase Followers on Instagram.


Posts with a high number of comments are highlighted by the Instagram algorithm. Therefore, encourage your followers to comment on your posts. Also, do not forget to reply to the comments made.

22. Don't Follow Everyone.

30 Ways to Increase Followers on Instagram.


We recommend that you pay attention to the Followed / Follower ratio. So if you have 7543 followers and you follow 5433 people, this is not an ideal image. Because we observe that reputable and popular accounts generally follow much less than the number of followers.

In other words, if you have 15000 followers, we can say that you should follow a maximum of 500 people.

23. Make Beautiful Images.

30 Ways to Increase Followers on Instagram.


Successful social media marketers know what types of posts get the most likes on Instagram. For this reason, you should learn how to take correct and successful photographs and make color adjustments independently. In other words, it would be beneficial for you to learn applications such as Photoshop, Lightroom, Vsco, Snapseed.

24. Share Followers Posts.

30 Ways to Increase Followers on Instagram.


For example, let's say you have a cafe. You can share the photos of the followers who take photos in your cafe from your account and tag this follower. This increases customer (follower) loyalty and encourages other followers to take photos at your cafe.

25. Offer a Shopping Option.

30 Ways to Increase Followers on Instagram.


Recently, Instagram launched the shopping feature. In other words, when you click on the products in the photo, the price tag appears and when you click again, you are directed to the purchase page. E-commerce-focused Instagram accounts and brands benefit immensely from this innovation. So if you are a business that sells products, you should try to offer your users the option to shop on Instagram.

26. Tell Your Brand Story.

30 Ways to Increase Followers on Instagram.


The biggest brands always tell the same story on Instagram. You should highlight the values ​​your brand has in an engaging and consistent way. In other words, when you say "Describe your brand in 3 words", you should present those 3 adjectives in different formats.

Let's take Apple for example.

Apple's social media strategy is generally based on the idea of ​​"great things people can do thanks to Apple". The format and the subject are constantly changing, but the story never changes.

27. Make Audio-Free Videos.

30 Ways to Increase Followers on Instagram.


On Facebook, 85% of people watch videos without sound. This rate is at a similar level on Instagram. In other words, they should try to make the videos mute so that people don't pass up if "the video has the sound" You should use the phrase “mute” for videos that are silent. On the other hand, you can also warn "Turn up the volume" for videos that must be watched with sound.

28. Get Advice from Successful Social Media Marketers.

30 Ways to Increase Followers on Instagram.


Successful digital marketers have blogs or Twitter pages where they share their knowledge and talk about helpful tips. We recommend following successful marketers to benefit from this information. With a little Youtube and Google research, you can find useful content on this subject.

29. Be Patient.

30 Ways to Increase Followers on Instagram.


Rome wasn't built in a day. Popular Instagram accounts also did not reach huge audiences in a day. Therefore, depending on your marketing strategy on Instagram, it will take time to increase your follower count. That's why you have to be patient and continue to produce quality content on a regular basis.

30. Use long captions.

30 Ways to Increase Followers on Instagram.


Did you know that Instagram captions can be up to 2,200 characters long? This means you have a huge space to share many things with your followers.

Moreover, one of the factors that directly affect the post-performance of the Instagram algorithm is the “time spent on the post”. So, the easiest way to increase your Instagram engagement is to increase that time by writing much longer post texts.

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