Great ways To Build A Positive & Outstanding Company Culture.

Great ways To Build A Positive & Outstanding Company Culture.


How to Create a Company Culture? 

Introduction.

Nowadays, we often hear the expression "company culture". In a sentence where this expression is used, we definitely hear things like a fitness room, table tennis, PlayStation, Friday party.

Company culture is an important factor in bringing in the most successful people in the market. In addition, a good company culture provides success and growth to the company. Firms with a solid corporate culture grow their annual earnings 4 times faster than other firms. Let me also point this out.

But corporate culture is more than just a Friday party, the opportunity to play PlayStation at the office. Company culture means that there are some values, beliefs, sensitivities, common goals in a company's culture.

What is Company Culture?

Great ways To Build A Positive & Outstanding Company Culture.


Company culture expresses the values ​​and vision an organization shares. Companies that provide a fun and comfortable working environment attract talented and successful people and enable their personnel to work in a more motivating way. Company culture points to the values ​​of a company and brings the whole company together in a common goal and a common vision.

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According to a study conducted by Deloitte, an international brand in management consulting, 87% of companies have difficulties in creating a corporate culture. If you think that it is necessary to improve the company culture and you are unsure about where to start, we will discuss this issue in detail in our article.

Five Different Types of Company Culture.

1. Corporate Culture Putting the Team at the Forefront.

2. Elite Company Culture.

3. Hierarchical Company Culture.

4. Horizontal Company Culture.

5. Clan Culture.

How to Develop Company Culture?

1. Don't Neglect Office Facilities.

2. Focus on Differences.

3. Emphasize Team Building.

4. Help Your Environment.

5. Take Care of Personnel Health.

6. Prepare a Manifesto.

7. Ask Employees for Comments and Suggestions.

8. Create shared values ​​and standards.

9. Be an example.

10. Identify company ambassadors.

11. Always be honest and in communication.

12. Treat your employees well.


Five Different Types of Company Culture.

1. Corporate Culture Putting the Team at the Forefront.

Great ways To Build A Positive & Outstanding Company Culture.


As the name suggests, in this corporate culture that puts the team at the forefront, there is solidarity among the employees and the fusion of different departments is anticipated. In a company with such a culture, both formal and informal events are organized. Communication and friendships of employees are increased. So, in such a corporate culture, you go out for a drink with friends after a long and formal meeting.

In addition, there is flexibility and some autonomy for employee happiness. Netflix, for example, gives its employees up to one year of family leave. In this process, employees are allowed to renew themselves.

In addition, Netflix provides its employees with ample opportunities for independent decision-making and freedom of expression. In such a company, there is a close bond between the employees. While this bond contributes to the success of the company, the happiness of the employees is not compromised. This is a corporate culture that we can briefly call “win-win”.

2. Elite Company Culture.

Great ways To Build A Positive & Outstanding Company Culture.


When you think of elite corporate culture, you probably think of Google or Facebook. In such companies, innovation and forward-thinking are expected from employees. In an elite corporate culture, the best people in the market are employed and fast growth is emphasized. As such, elite companies become number one in their sectors.

For example, the software company Gainsight places great emphasis on innovation. On their website it even says:

“Successful captains are needed to change the world. We believe in hunger. We want our employees to be self-motivated and ambitious to achieve excellence.”

In other words, in elite corporate culture, employees are expected to think differently, to be dissatisfied with the current situation, and to have a constant desire for improvement and development.

3. Hierarchical Company Culture.

Great ways To Build A Positive & Outstanding Company Culture.


In a hierarchical or traditional corporate culture, no risk is taken and decisions are made based on data. There are certain rules for dressing in a traditional company. The hierarchy is clear. There is a system that has been working for many years and therefore it is relatively difficult to use new technologies in such companies.

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Huge companies like Burger King have a hierarchical corporate culture. There are clear and precise guidelines that must be followed for consistent and regular results.

4. Horizontal Company Culture.

Great ways To Build A Positive & Outstanding Company Culture.


In the horizontal corporate culture, which is common especially in small start-ups, everyone has an equal say and solidarity is essential. Since the company is young and it is usually a project with a few friends, everyone works hard, nobody says, "I don't do this job!" does not say.

5. Clan Culture.

Great ways To Build A Positive & Outstanding Company Culture.


There is a family atmosphere in companies with a clan culture. In this culture, which is seen in small companies and startups, the interaction and solidarity of employees are of primary importance. Teamwork is given great importance. There are fewer levels between management and employees. This ensures that the communication between the manager and the employee is closer and sincere.

Read Article: How to Build a high-performance team for your organization?


How to Develop Company Culture?

Now it encourages growth and development; enabling employees to work happier and more motivated; Let's briefly look at some corporate culture creation/development methods that provide both corporate and individual development.

1. Don't Neglect Office Facilities.

Great ways To Build A Positive & Outstanding Company Culture.


When it comes to company and office culture, the first thing that comes to mind is the possibilities in the company's office. However, having a “happy hour” once a week is not enough for the company culture. In addition, provide opportunities for the happiness and health of employees in the office. For example, a tiny gym and shower facility in the office building shows that the company cares about the health of its employees.

2. Focus on Differences.

Strict office culture cannot be established without focusing on diversity. According to a survey by Glassdoor research company, 67% of people value the company's positive approach to differences when applying for a job. So there is more interest in companies where different kinds of people work together.

Remember, diversity drives innovation. Teams of different kinds of people work better and are more successful.

3. Emphasize Team Building.

Great ways To Build A Positive & Outstanding Company Culture.


Building a fun company culture requires fostering relationships in both formal and non-business settings. For example, you can eat at a restaurant one afternoon a month, and celebrate outside after an important development.

All employees of the company should participate in these events, and all staff should get to know each other. Events such as celebrations, camping, and picnics are ideal environments for people to socialize.

A solid corporate and office culture allows an employee to be more committed to the company and colleagues. Meeting and making friends of employees from different departments makes the internal workflow easier.

4. Help Your Environment.

To increase the morale of the employees and make them proud of the company, you can visit the elderly, children with Down syndrome, and plant a sapling on behalf of the company by doing various activities. Such social volunteering activities create the impression that the company makes a difference in the eyes of employees.

For example, ExxonMobil donates $500 on behalf of each 5-person team. In other words, each employee helps humanity and nature in various fields by making a donation of $ 100 on his behalf. This, of course, increases the value of the company in the eyes of the employees, and the employees perform better.

5. Take Care of Personnel Health.

Mental and physical health is the key to efficiency and productivity in business life. In a company where healthy people work, the profit rate is higher, the costs are lower. Because these people do their work with more heart and self-sacrifice, and therefore, the probability of making mistakes is low.

To increase health in the workplace, elements such as a gym, yoga and exercise training, quality and ergonomic desk chairs, healthy lunches can be offered in the office. By making meal times coincide with the most appropriate time of working hours, employees can be prevented from suffering from indigestion and fatigue. Psychological support can be offered every month.

Such steps benefit employees and the company in the long run.

6. Prepare a Manifesto.

Great ways To Build A Positive & Outstanding Company Culture.


A few years ago, Hubspot founder Dharmesh Shah created a manifesto for his company. This manifesto included statements about what the company believes in, what it cares about, and the company's vision and mission.

A successful manifesto makes experienced and successful people want to work in this company. It allows job applicants to know more about the company. It helps employees remember how they worked for a company during difficult times.

In other words, the company manifest can serve as a map and a guide for the personnel in terms of the company's vision and mission.

7. Ask Employees for Comments and Suggestions.

Great ways To Build A Positive & Outstanding Company Culture.


You cannot know what kind of “company culture” your company has without listening to the opinions of its employees. In this respect, you should try to get “feedback, opinion, comment and suggestion” regularly. Asking the employees how they are feeling, learning about their current situation, listening to what issues they have is very important for the company to make the necessary arrangements and improvements.

The information to be collected from the employees allows the office culture to be organized more accurately and effectively.

8. Create shared values ​​and standards.

Great ways To Build A Positive & Outstanding Company Culture.


To create a successful company culture, company employees must share the same values. There should be values ​​and a common language shared by the company. This is how it should be, from CEO to intern.

However, as long as there is a common value, language, and standard, company culture can be mentioned. It should also be kept in mind that as the company develops and grows, it must adapt to new conditions. However, core values ​​should remain constant and these values ​​should not be dependent on individuals.

9. Be an example.

Culture is shaped by the behavior of the leader. Every leader, every boss, every CEO has to be the firmest defender of the company's core values.

Consider Virgin Holdings and Richard Branson, for example. johnson made the company as bold, fun, and daring as people want to see it. In doing so, johnson has succeeded in inspiring his employees and those who want to work for the company.

As a leader, you must set an example for your employees. In addition, being transparent and accountable is one of the most important features of company culture.

10. Identify company ambassadors.

Great ways To Build A Positive & Outstanding Company Culture.


Every company has it: These ambassadors are company personnel who have assimilated the company's entire culture and know the company's goals very well.

Such employees are very valuable to a company. After identifying these people, ask them what they like and dislike within the company, and what innovations the company needs. These people will give you very useful opinions and suggestions within the company.

As the company grows, the roles of these people do not decrease, on the contrary, they increase. Because customers never forget the positive, knowledgeable, and passionate people who represent a company.

11. Always be honest and in communication.

Great ways To Build A Positive & Outstanding Company Culture.


Integrity is the ability to do what one thinks is right, even when no one is around. Whatever you do, strive to be honest with your employees and yourself.

An honest leader knows his weaknesses and strengths and is can do on these issues. In addition, he does not use his weaknesses as an excuse, because it is always possible to strengthen these weaknesses. This is true for everyone, not just the leader.

As a leader, you must be able to articulate your values ​​both internally and externally. Every employee should understand and assimilate these values. Your employees must be aware of the situation when things are not going well in the company culture. In other words, people should be aware of the situation, because culture does not come in a package, it is open to innovations and changes.

12. Treat your employees well.

Great ways To Build A Positive & Outstanding Company Culture.


As the CEO or the boss of the company, you must treat your employees well. Otherwise, the company culture you are trying to create will not hold.

In the recruitment process, give importance to the characters of the candidates as much as their abilities. Of course, it's hard to say no to a great CV, but if the candidate's demeanor does not suit the company, you should think about this candidate again. Talent is acquired later, but a person's attitudes and attitudes are more difficult to correct.

Remember, there is no fixed recipe for success. There are thousands of different paths to success. Just as a chef goes through trial and error while creating his own special recipe, so is the road to success. The road to success is muddy, but along the way, you will have the opportunity to see beautiful scenery.

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