50 Creative and Interesting Packaging Design.

50 Creative and Interesting Packaging Design.


50 Most Popular Creative and Interesting Packaging Design. 


What is Packaging Design, How Is It Made?

Think about the last purchase you made.

\Why did you choose that brand? Did you decide on the fly or was it something you needed?

You probably bought that product because it excited your interest. Yes, you may need shampoo, but why did you choose that particular brand? Is it because the bottle looks expensive and classy? No, you bought the product because you wanted to pamper yourself. You know that you are buying something no different than the shampoo in the discount basket.

That is the purpose of packaging. When done right, the packaging is what sells your product. It attracts attention, gives a message, and can create the desired emotion in consumers.

It is a difficult task to highlight your product among the hundreds of products on the counters. That's why we've compiled 50 creative packaging ideas for you below. By getting inspired by these ideas, you can make your product stand out.


1. Use Pattern.

50 Most Popular Creative and Interesting Packaging Design.


The easiest way to make your packaging interesting is to add patterns. Although the packaging of this tool remains very simple in terms of structure, the lines on the package make it interesting. The choice of colors makes it look high quality.


2. Use All Free Spaces.

50 Most Popular Creative and Interesting Packaging Design.


Use every centimeter when designing packaging. Instead of leaving the inside of this box empty, it is decorated with floral patterns. Since the packaging looks higher quality, it also makes the product look higher quality.


3. Don't Be Afraid of Simplicity.

50 Most Popular Creative and Interesting Packaging Design.


Sometimes only simplicity is needed. The packaging of this product also proves this. Earth-colored packaging made from recycled materials evokes a sense of naturalness in the consumer. In addition, the wing illustration adds a different atmosphere to the packaging. The brightly colored logo has been successfully incorporated into the design. This adds modernity to the packaging.



50 Most Popular Creative and Interesting Packaging Design.


Consider the behavior of the consumer interacting with your product. In this example, our product is luxury slippers. Since it is a luxury product, the slippers are presented in a black pouch. When the consumer opens the box, he will first encounter the bag, and after opening the bag, he will see the slippers. 

Adding layers to packaging will give your product an air of luxury. It will also create for consumers the feeling that the extra money they spend is not wasted.


 5. Let the Packaging Complete the Product.

50 Most Popular Creative and Interesting Packaging Design.


Make sure the packaging design complements the product inside. The packaging in this example looks simple and natural, just like the product inside. You can see what's inside the packaging before you buy it. This creates the impression of transparency in the consumer and gives the message that you trust what you are selling.


 6. Become a Gamer.

50 Most Popular Creative and Interesting Packaging Design.


f you can be a player in your packaging design, definitely be. This packaging looks pretty fun despite its simplicity. Illustration interacts with the product but still makes the product stand out. The color choice is in harmony with the color of the blackberries, and the blackberry-eating character on the packaging indicates the quality of the product.


 7. Hit Minimalism.

50 Most Popular Creative and Interesting Packaging Design.


Simplicity attracts attention as much as the intense use of colors and patterns. The jam packaging above does exactly that. The packaging, which is dominated by minimalism, does not even have a brand logo. 

Although the design of the packaging, which uses red color in harmony with the fruit jam inside, may seem ordinary, it will stand out with its minimalism and simplicity among the color and pattern density on the counters.


 8. Break the Patterns.

50 Most Popular Creative and Interesting Packaging Design.


If you have a product that everyone produces, you must be innovative in the way you present the product. Instead of using classic glass or plastic jars, this honey packaging presents the product in a wax storage container.

 There is a wick at the bottom of the container. In other words, after consuming the product, you can burn the packaging instead of throwing it away, which makes the product completely waste-free and environmentally friendly.


9. Take the Process.

50 Most Popular Creative and Interesting Packaging Design.


You should design the packaging by keeping in mind the usage process of your product. It is obvious that this brand, which offers an ordinary material such as nails in a very functional package, has designed the packaging considering the usage process.

 The most unique feature of the packaging is that the nails are placed in separate spaces and come in a cardboard box. This makes it easier to use the nails and eliminates the risk of stinging your hands.


10. Try Simplifying.

50 Most Popular Creative and Interesting Packaging Design.


Don't feel compelled to make your illustrations and graphics completely realistic. If you can simplify the image and use it as a textural element, do so. This packaging uses a simplified and patterned illustration of the head and hair image. 

The hair spreads all over the box and forms a pattern in the background. At first glance, it is not clear what it is, but as you explore the packaging, you realize that it is hair.


11. Don't Limit Yourself.

50 Most Popular Creative and Interesting Packaging Design.


If your product requires a certain way of packaging, do not limit yourself to this. Soap comes in a box, but you don't have to use a regular box. In this example, the box is opened by folding from the side instead of opening in one place.

 In addition to the folding movement making the packaging more special and interesting, the packaging can also be used decoratively.


12. Be Modern.

50 Most Popular Creative and Interesting Packaging Design.


Modern, slim, and simple designs stand out. You can create a modern look by using straight lines, simple colors, and sans serif fonts. This packaging has a modern approach, but being genderless makes it even more modern. Since it does not list in any direction, it stimulates curiosity as to whom the product is designed for.


13. Use Textures.

50 Most Popular Creative and Interesting Packaging Design.


You can use patterns not only visually, but also physically. People will interact physically with your packaging, so your packaging will appeal not only to the eye but also to the touch. This pesticide used embossing on the bottom of the bottle. Not only does it make you grip the bottle tighter, but it also leaves an interesting feel in your hand and visually relates to the dots on the top of the bottle.


14. Be Bright.

50 Most Popular Creative and Interesting Packaging Design.


If your product is brightly colored, get inspired by it. Highlight your packaging with bright colors like this candy wrapper. When each candy is of a different color, the colors used on the side of the packages also change. 

The lines used on the packaging also vary according to the product. Thus, you can understand that the product is different from the other, without having to look at the sugar itself.


15. Tell a Story.

50 Most Popular Creative and Interesting Packaging Design.


If you can tell a story with your packaging, you're doing yourself a huge favor. People love stories and they love to learn new things this way. 

This sock packaging tells a unique story. When you take off the socks, a tuft of smoke-like cotton appears on the socks, and it resembles the smoke chimneys from the socks factories in the past years. 


 16. Stick to Your Roots.

50 Most Popular Creative and Interesting Packaging Design.


Find out what your product stands for and show it on your packaging as well. This beauty brand stands out for using natural and pure ingredients, and they show this on their packaging. 

The packaging looks simple, clean, and natural just like the product. The earth-toned box adds a different atmosphere to the naturalness of the product.


17. Be Creative.

50 Most Popular Creative and Interesting Packaging Design.


You can make your packaging cool, but if the product itself is cool, you're out of luck. Let's take this milk soap. In front of us is a soap made of milk, and it could be rectangular like other soaps. But instead, it has a popsicles design. The fact that it looks like ice cream also refers to the milk in its content.


18. Use the Inside of the Packaging.

50 Most Popular Creative and Interesting Packaging Design.


The outside of the packaging should be interesting yes, but what about the inside? If your product has several different parts, display them separately. This yoyo packaging has a separate compartment for each part of the yoyo and they all fit nicely into place. The color of the product matches the color of the packaging.


19. Serve Another Purpose.

50 Most Popular Creative and Interesting Packaging Design.


Being eco-friendly is a great way to get consumers to love your brand. One way to be environmentally friendly is to give your products' packaging a different purpose. Although these bottles look like ordinary cleaning products at first glance, when you touch them, you realize that they are not perishable plastic bottles.

 These bottles are made of ceramic and are designed to be used as vases when the product is finished.


20. Play with the Senses.

50 Most Popular Creative and Interesting Packaging Design.


Appeal to all the senses in your packaging if you can. This packaging made of paper stimulates the sense of touch. It also creates a three-dimensional effect as small pieces are placed inside the packaging before it is vacuumed. Thus, it appeals not only to the eye but also to your hand.


21. Let the Product Talk.

50 Most Popular Creative and Interesting Packaging Design.


If you have a quality product, don't hide it behind the packaging, let it show! These pantyhose are quite high quality and look good. That's why manufacturers highlight socks instead of hiding them in a box, making them the center of the packaging. In this way, consumers become aware of the quality of socks before purchasing them.


22. Limit Resources Used.

50 Most Popular Creative and Interesting Packaging Design.


Packaging requires you to spend money. If you don't need it, don't overpack unnecessarily. These music cables are packaged very simply but effectively. The design of the paper that wraps the product is great. Shiny gold and black colors match the colors of the product.


23. Show the Product a Little Bit.

50 Most Popular Creative and Interesting Packaging Design.


When it comes to food, it's important to be able to see what you're buying. How can we know what is hiding in boxes and packages that we cannot see inside? You can see the product through the small window on the packaging of this dog treat. 

When you come home, there are no surprises and you can understand the quality of the product just by looking at it.


24. Be Luxury.

50 Most Popular Creative and Interesting Packaging Design.


If you have a luxury product, its packaging should look like that too. The use of vibrant colors, patterns, and fabric will increase the quality of the packaging. In this example, colored velvet ribbons were used in the boxes according to the product type. In addition, various animal patterns on the gold color added a different atmosphere to the packaging.


25. Limit Colors.

50 Most Popular Creative and Interesting Packaging Design.


Limit your color palette to create a cohesive look. The packaging of these rice cakes evokes the sea and shipping in harmony with their taste. While shades of blue complement each other, orange add a different atmosphere.


26. Use the Product.

50 Most Popular Creative and Interesting Packaging Design.


If you can use the product as part of the packaging, use it. These shoes come in a bird-shaped box. And the laces were not left in the box, instead, they were taken out of the holes, thus capturing the image of the worm in the bird's mouth.


27. Follow the Fashion.

50 Most Popular Creative and Interesting Packaging Design.


The packaging you design following the trends will attract more attention. The harmony of black and white has added a very modern and trendy look to this packaging. 


28. Think Outside the Box.

50 Most Popular Creative and Interesting Packaging Design.


In some cases even think 'inside the box. Get out of the packaging that your product should have. Water usually comes in a plastic bottle. However, this water comes in a cardboard box. It's still the water we know, but it's different from the others on the market and it's sure to interest you.


29. Use Engaging Images.

50 Most Popular Creative and Interesting Packaging Design.


Use unexpected, slightly prominent images. For example, like this pasta packaging. It uses the image of pasta arranged in the shape of the Empire State Building in New York on its packaging, but that's not all: When you open the package, you see the same image. You can make the packaging of even a very basic and ordinary product such as pasta interesting. 


30. Be Fidelity.

50 Most Popular Creative and Interesting Packaging Design.


If your product is produced in a certain way, why not pack it? These cookies are produced by baking in the oven. That's why the packaging is in the form of an oven.


31. Use Block Colors.

50 Most Popular Creative and Interesting Packaging Design.


You can attract the attention of consumers by using block colors in your packaging. This paint company used the same color on the packaging as the colors in the box and also wrote on the packaging in large fonts on which ground it can be used.


32.   Take the Process.

50 Most Popular Creative and Interesting Packaging Design.


If you think that your product should be given as a gift to someone, you should design your packaging accordingly. This tea packaging looks like a gift wrapper with red fonts and hearts on it. In addition, there are various small notes on the tea bags, just like in gift packages.


33. Be weird.

50 Most Popular Creative and Interesting Packaging Design.


Offend people if that's your style. These juice bottles look pretty weird. The fact that the packaging is similar to fruit and not only in the form of a box, is enough to attract the attention of consumers. The product itself also looks healthier, as it gives the impression that you are drinking directly from the fruit.


34. Use Humor.

50 Most Popular Creative and Interesting Packaging Design.


If someone is going to laugh when they see your product, why not make your packaging fun? These paintbrushes look like they have beards thanks to the faces on the packaging. It is not only funny but also stands out among other brush brands.


35. Don't Be Afraid to Exaggerate.

50 Most Popular Creative and Interesting Packaging Design.


Exaggerate shapes, colors, and illustrations. This cereal brand uses a bear as its charm. However, instead of a cute bear, a picture of a bear eating cereal with its mouth open was used.


36. Turn It Into Something Else.

50 Most Popular Creative and Interesting Packaging Design.


You can be creative with how your product looks. Instead of using an ordinary tea bag design, this tea brand designed its bags as a t-shirt on a hanger. Thanks to the hanger, you can fix the bag to the edge of the glass. It is both creative and functional.


37. Whatever the Product Is, So Do the Packaging.

50 Most Popular Creative and Interesting Packaging Design.


Show on the packaging what your product is made of. Named Zen, this perfume contains bamboo. Instead of using the ordinary bamboo print, the bottle is designed in a bamboo shape. Consumers will want to showcase this bottle.


38. Use Beauty.

50 Most Popular Creative and Interesting Packaging Design.


People love beautiful things. Buying and using beautiful things also feels good. This is another interesting tea bag. This bird-shaped sachet radiates tranquility as it floats in your glass.


39. Bullshit.

50 Most Popular Creative and Interesting Packaging Design.


Don't be afraid to be extreme or even look ridiculous. These Nike Air shoes do not come in an ordinary box, but an air-filled bag. Although he uses straight logic, he is also creative.


40. Create Something with the Product.

50 Most Popular Creative and Interesting Packaging Design.


Use the product to create the image on the packaging, but make sure it's relevant to what you're selling. These headphones are in note view. The notes are not printed on paper either, as the headphones create this image. Instead, they look three-dimensional and make ordinary cardboard packaging interesting.


41. Be Obscene.

50 Most Popular Creative and Interesting Packaging Design.


If your packaging is a bit obscene, it can attract a different audience. This product is the bread we know, but the packaging reveals something different. This packaging is designed to draw attention to breast cancer and does its job well.


42. Be Frightening.

50 Most Popular Creative and Interesting Packaging Design.


Shock your consumers. This pack of cigarettes does just that. Its packaging is also based on reality. Consumers are becoming aware of the risk they take with every cigarette they light. It may not be the best packaging in terms of marketing, but it grabs attention.


43. Push the Limits.

50 Most Popular Creative and Interesting Packaging Design.


Let your packaging break the rules. As long as consumers make the connection between the packaging and the product inside, it's fine. This vodka gel comes in tubes that look like a silicone gun.


44. Expose the Situation.

50 Most Popular Creative and Interesting Packaging Design.


Explain on your packaging why someone might need your product. These earplugs do just that. It looks like the volume control button on the cover stereos. The movement you make when you turn the cover to remove it is suggestive of the movement you make when turning it down on stereos. 

The headphones are not a cover, they block the noise, but it has to be said that the packaging has a fun approach.


45. Relate to Your Purpose.

50 Most Popular Creative and Interesting Packaging Design.


Relate the images you will use on the packaging with your purpose. This packaging belongs to a plant-based digestive supplement. The places where the pills come outlook as if they were shot with a gun and the slogan on it says 'aim for heavy food'. 

This approach creates the impression that the food supplement is effective.


46. ​​Make it Functional.

50 Most Popular Creative and Interesting Packaging Design.


You can make your packaging more functional according to the consumption of your product. These peanuts do not come in the plastic packages we are used to but in a cardboard box. After opening the box, you can use it as a bowl and eat the peanuts without spilling them.

 In addition, the black color adds an air of luxury with its doors that open to the side.


47. Turn the Product to Your Advantage.

50 Most Popular Creative and Interesting Packaging Design.


Turn the color, shape, and texture of your product to your advantage. This meat packaging uses real meat in its design. The space above the animal images reveals the product inside the box, showing what the product used to be and what it has become now.


48. Be Compact.

50 Most Popular Creative and Interesting Packaging Design.


If you can design your packaging smaller, do it. If your packaging is compact, it will be easier to store and transport the product. These flash drives are attached to cardboard. They fit easily in your wallet as all flash drives are attached to a credit card-sized cardboard.

 If you need to give a file to someone, you can separate the flash drive from the cardboard, load the file onto the drive and give it to someone else easily.


49. Go A Little Extreme.

50 Most Popular Creative and Interesting Packaging Design. 50 Most Popular Creative and Interesting Packaging Design.


Push the limits in your design, you will be surprised at the interesting solutions that will come to your mind. Trident used the mouth shape in its packaging to create the tooth effect. Instead of just using ordinary red lips, funny mustaches and beards are also added. They took an original idea and pushed the boundaries.


50. Abstract.

50 Most Popular Creative and Interesting Packaging Design.


Abstract when using your product in your packaging. Instead of presenting the orange juice in an ordinary cardboard box, the cardboard box is designed in the form of orange slices. Whole orange slices can then be collected in a net and look like a real orange.


As you can see, there are endless possibilities for creative packaging design. Do not hesitate to push the limits of packaging design by taking inspiration from these examples. 

Your packaging may be functional, reusable, fun, or just plain weird, but you can be sure of one thing: the more creative and inspiring your packaging, the more your product will sell.




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