Top 15 Ways to Make Your Business Stand Out From The Competitors

Top 15 Ways to Make Your Business Stand Out From The Competitors

15 Proven Ways to Make Your Business Stand Out From The Competitors


In a world where competition comes first, it is difficult to distinguish your own identity from others and to create an identity. Don't be intimidated by saying it's difficult, because it's not an impossible situation. Take a look at big brands like Coca-Cola, KFC, and Zara. You will notice that they have created their brand identity to manage a large part of the market. 

This is why creating an effective differentiation strategy is one of the main challenges small businesses face because they have to compete against large companies.

If you are the owner of any business, you are aware of the failure rates of businesses and all the statistical data on this subject.

Only 50 percent of the enterprises survive the first 5 years without any problems, while those who succeed in overthrowing the 10 years make up a minority of one-third.

There are many reasons why businesses fail, but the lack of differentiation is the primary reason.

Successfully standing out from the competition is critical to the success of your company. Although some businesses act under the importance of this concept, most businesses, unfortunately, fail when it comes to implementing this issue.

If you want to specialize in your business, attract attention, or be noticed, you need to learn to differentiate your business. Otherwise, you will be no different from the other sheep in the herd.

So, how will you manage to stand out from this heated competitive environment of the business world? Don't know where to start? Don't panic, you are in the right place.

In our article, we will talk about great methods that will give you creative ideas on how to successfully break out of a tough competitive environment and successful companies that apply these methods.

If you're ready, let's start:

 1. Provide exceptional service.

Many businesses say what sets them apart is the exceptional service they offer. But they also realize that this alone is not enough. Because the secret is to provide an extraordinary service that you can't get anywhere else.

2. Do studies for customer problems.

Most people don't like going to the dentist. Light, smell and sounds coming from the tools on which the applications are made do not give a pleasant experience. This is why many people avoid going to the dentist.

A dental clinic wanted to change this perception and brought this problem to the table. To eliminate these problems, they created a dental clinic with a spa-like atmosphere.

In this clinic, patients can enjoy all drinks and even have a massage while waiting for their appointment. They can also wear noise-canceling headphones during treatment, so they don't have to hear the sound of the instruments.

With this application, don't you think that the clinic in question has taken a serious step to create an experience that is completely different from other dental clinics you will encounter and to eliminate all prejudices or problematic points about this place?

3. Work differently from your competitors.

If you want to stand out from your competitors, you need to have a different working style. Catching the gap in the business models created by your competitors and using them well will be a great way to differentiate your company from the competitors.

A company dealing with property management is applying exactly this method.

Most property management companies have an in-house maintenance team working to repair their properties. This sounds like a good idea in theory, but in reality, there are serious problems with this approach.

This type of business always risks being below average, the promised work may not be carried out, or customers may have to pay higher amounts at the end of the job than they usually expect. Because property management companies make money on repairs, they only focus on getting their work done quickly and cheaply. This seriously reduces the quality of work.

Due to this problematic approach in their industry, the property management company in question prefers to work with third-party contractors. This way, customers have the freedom to choose their contractor or the company can make a recommendation itself. In both cases, the repair costs are much less, and most importantly, better quality results are obtained.

That means you won't have to fix something a thousand times. As you can see, you are making a point shot.

Due to their innovative approach to property management, the company doubled its business and continues to grow day by day. They were rewarded for their courage to be different. Think about it, can you do the same things? So how?

4. Focus on one niche.

If you try to serve everyone, you cannot serve anyone. This is especially true for service-based businesses.

Trying to adapt your business model or approach to a variety of businesses is not a cost-effective option for your business, and potential customers have a hard time figuring out if your company is right for them.

The best way to stand out from your competitors is to define who you serve well. For example, if you are a law firm, you may have chosen to provide services only in personal injury matters. This allows the customers who will choose you to better understand what their expectations are from you.

 5. Offer a strong quote or warranty.

Are you sure you can make your next day's delivery on time? Are you confident enough to stand behind your product or service 100%? If so, make sure. Including this type of assurance in your marketing message shows that you truly care about your customers' satisfaction. The most important thing to remember: You know to stand behind your warranty when the time comes.

Warranties are the best way to reduce the risk you create with the purchase of your product or service. Eliminating reservations about buying can lead to more sales.

Also, offering a guarantee makes your company appear more reliable and makes you a popular company.

For example, a shoe company is famous for its year-round returns policy. This means that you will have one year to decide whether to remove any barriers to purchasing shoes or whether to keep a purchased shoe. Not to mention, shipping is free either way.

Let's take the example of a law firm that guarantees that every phone call or email will be answered within 24 hours. If you had to work with a law firm that you thought was not sensitive enough in the past, wouldn't it be perfectly logical to choose such a law firm?

 6. Create an unforgettable company culture.

Creating an eye-catching corporate culture not only helps you attract or retain top talent but can also be a powerful marketing tool.

Let's take an example from a software company that has achieved this. The company in question has created an incredible charity program. The program was named after the company's housekeeper. This employee took care of everything from laundry and cleaning services to restaurant or flight reservations for employees. 

You see, his job was to make life easier for his team so they could only focus on doing good work. Tell me, if this isn't exactly a company culture we're looking for, what is?

Not enough? In that case, the employees of the company in question do not look forward to their vacation days because they can play dodgeball, table tennis, etc. during working hours. Let's not forget that they can play games and act entertainment-oriented.

As a result, the company, which has been awarded the title of being the most workable company in the region, also manages to attract attention with its innovative designs.

But what can you do to make your company a place where people want to go on Monday mornings?


7. Carry out purpose-oriented marketing activities.

Were you aware of the existence of a marketing method that involves donating a portion of the material revenues within the scope of social sensitivity? Yes? Then you have found a great way to contribute to society through marketing, that is, to make your company known while doing something good.

Cause-related marketing is based on establishing a partnership relationship with a nonprofit or cause. This is accomplished by a business lending its time, money, and expertise to help promote nonprofits. This support can be considered a lucrative investment for both parties. 

In this way, non-profit organizations provide financial support for their purposes, and companies increase their prestige in the eyes of their customers because they have signed such a great benefit.

You may have seen this type of approach at large corporate events that promote breast cancer awareness. However, keep in mind that it is also possible to do this kind of marketing at the local level.

For example, an animal-loving company sells animal-safe pet collars by sort of sponsoring one of the non-profit charities that are dedicated to protecting and finding shelter for animals.

This animal-loving attitude exhibited by the company encourages both employees and visitors to bring their furry friends to the shop, and thus these purposeful marketing activities align with the company brand.

Is there a purpose you're passionate about? If your answer is yes, start working on creating a program that will allow your company to support this cause.

8. Become a socially responsible business.

Embrace corporate social responsibility. While some argue that a company's primary responsibility is to take care of its key stakeholders such as customers, employees, and owners, experts believe businesses should also contribute to society.

Therefore, if you want to take your corporate donations to the next level, you can take your efforts one step further by becoming a business that cares about social contribution.

The number of companies making such breakthroughs is increasing day by day. One of the most well-known examples of this is TOMS, the world-famous shoe brand that promises to help a person in need in exchange for every pair of shoes you buy, and runs a campaign called “One for One” (a gift for one shoe).

Look at Microsoft. They have an excellent corporate social responsibility program that not only helps society but also keeps tech giant companies on the agenda. These types of programs help your business stay in mind, build goodwill towards your company, and generate more revenue.

As a similar example, we can say that a company that produces socks produces special socks for reasons such as fighting hunger and the AIDS virus or planting trees. Isn't it surprising? They use something as simple as socks to change the world.

Let's take an example from Uganda. A company in Uganda works with women who manufacture paper jewelry. They use the proceeds from selling jewelry online to help craftsmen in Uganda receive a quality education or to meet their vocational training or counseling needs.

Remember, this type of approach can mean you can dramatically change your entire business model, but these businesses; manage to stand out because they are not like other companies that sell shoes, socks, or jewelry. They make a worldwide impact with every sale they make.

And you? Can you change the world with your work?


9. Be unusual and strange.

A birthday card that I tried to send months ago was returned to my address a few weeks ago. I must have sent it to the wrong address. It took 6 months for the card to be sent back to me.

Instead of throwing the card in the trash, I sent it back to the same person and made fun of the situation by making jokes that the birthday celebration, which should have come months ago, has barely arrived today.

Was it interesting and weird? Yeah.

And that's exactly why my friend loved my idea. He shared this on his Facebook profile and tweeted about the situation. Being exposed to an unusual birthday celebration heightened the importance of what I was doing.

So how are you going to accomplish something opposite to traditional approaches?

This may mean that you will celebrate your friend's birthday 6 months from now. Maybe you should create funny dance videos specially prepared for that day. Or you need to send hashtag-laden emails full of GIFs, who knows?

You have to learn to embrace weirdness as a company as well. This may be exactly why people love you.

10. Surprise and delight your customers.

When I think of customer happiness, this story always comes to mind:

A man shares his experience with his wife's coat bought from a clothing store: When her husband puts on the coat for the first time, he reaches into his pocket and finds a piece of paper attached to it. However, while she hopes to see information such as the product's serial number or size on this paper, she is stunned by what she reads, because it reads, "You are a goddess."

Don't you think that even a small but thoughtful move in this style will make this coat stand out among its competitors and thus the brand?

Another great example was the special coffee they sent to my office in person after I tweeted about how much I love my favorite coffee company's coffee.

Sometimes the little things can make the biggest impact. What kind of surprises can you prepare to surprise and delight your customers? If you manage to do this, you will be able to overtake your competitors and create a passionate fan base.

 11. Build a legendary customer service network.

Treat your customers like royalty, even if you're not in the service industry. The belief that customer service matters only in the service industry is a myth. 

All customers expect great service and no one wants to face situations such as waiting in line for hours or not getting enough help from customer representatives. Already, around 75% of customers state that they consider customer service a real testament to a company's competence. 

Companies famous for their excellent customer service include Amazon and Hyundai. However, even small companies have begun to do very well in this area because they have discovered the power of effective customer support to create customer loyalty.

 12. Identify existing bugs and problems to build stronger relationships.

Your customers equate their experience with your brand. Even if they have one unsolved bad experience, they are ready to wipe the brand. And negative feedback spreads like lightning through social media and word-of-mouth marketing. 

To improve your customer experience, you have to be right in the game, sometimes ready to go beyond all means and take bold steps.

One of the important points is to be able to admit your mistakes, regardless of who caused them. Remember, your customers prefer businesses that can take responsibility for their mistakes and try to fix them. 

If you've been able to effectively deal with and solve problems with your customers immediately after a problem, you've inevitably laid the foundations for a stronger business-customer relationship than ever before.


13. Be honest about your products and services.

Integrity should be not only your best but also your most fundamental company policy. Missed the deadline? You can give information about the process by calling your customers. 

Did one of your field reps mix things up a bit? Talk to your customer in person. Remember, lying to customers is like shooting a bullet in your head. If your customers catch you lying, they will lose faith in you and may even give negative feedback about your business. 

The most common honesty problem in business comes from not sharing bad news. The faster you share bad news, the more your customers will respect you.


14. Embrace new inventions and technology.

Adopt emerging technologies. Continue to improve your company day by day by introducing new processes, products, and solutions. 

For example, in today's world, you can try to make more use of social media and mobile applications, as the number of people who would prefer to find you and work with you on their phones is increasing day by day. We do not doubt that many companies have come to the market with unique ideas that make a lasting impact and that these innovations will continue. 

All these eye-catching elements will help your business stand out from the crowd. Moreover, ensuring the effectiveness of core products or services will lead your company to a balanced success.

15. Create a blog page.

Every forward-thinking company knows the advantages of having a blog page. If you're tired of being ignored online and looking for a new way to share your ideas and get your voice heard, join corporate blogs. You can write the content yourself or involve your employees in the process so that they contribute regularly. 

Most companies find an outside blogger to provide content. It will also be good for you to have someone else perform certain tasks on your behalf. Just make sure your blog has high-quality content. Texts that will be purely promotional and advertising-oriented will drive away your readers, that is, potential customers; on the contrary, insightful, entertaining, and educational content attracts others as well as them to your company.

There are many different ways to make your company stand out: you can give away something of value for free, create a unique partnership, or build strong communities.

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